Hero Honda Motors Ltd (HHML), the world’s largest two-wheeler manufacturer, keeps consolidating its market leadership. The company today reported sales of 3,82,678 units in May 2009 - its highest-ever sales for the month of May. This is a 22.5 per cent growth over the corresponding month in 2008, when it had sold 3,12,317 units.
This comes close on the heels of a 30 per cent growth in Hero Honda’s April sales, when the company sold 3,70,575 units of two-wheelers. With this, Hero Honda’s cumulative sales in the new financial year (April-May, 2009-10) goes up to 7,53,253, a growth of 25.8 per cent over the corresponding period last year when the company sold 5,98,569 units.
Hero Honda has been consistently building on its strong 58 per cent share in the domestic motorcycle market in the country, even as the uncertainty over interest rates and an overall credit squeeze continues to impact the industry adversely.
Mr. Anil Dua, Sr. Vice-President (Marketing, Sales & Customer Care), Hero Honda Motors Ltd said, “The strategic building-blocks that we put in place in the past couple of years have been key to our consistent growth month after month. Consistent product refreshes, aggressive network expansion, exploring new markets, clutter-breaking communication and ground activation have been the hallmark of this strategy. We have also built an extensive network of over 3500 touch-points across the country, which will be taken up to 4000 by the end of this year.
“Going forward, we will therefore also keep up our relentless effort to reach out to customers spread across the semi-urban and upcountry markets,” he added.
Most of the new launches such as the Passion Pro, Splendor NXG self-start, the special edition Hunk, the new Pleasure, in addition to the trusted Splendor + and Passion Plus, have been share-and-volume drivers for the company.
Hunk and CBZ X-treme continue to help build on Hero Honda’s steadily growing share in the premium segment. Hero Honda was given the “Trusted Brand” (Motorcycles) Award 2009 by Reader’s Digest magazine in the month of May.
[Via: infibeam]
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