Bike RPM

W+K organizes The Art of Motorcycling

The second weekend of March in Delhi witnessed an exhibition called ‘The Art of Motorcycling’ organized by Wieden + Kennedy, an advertising agency, in association with Royal Enfield. The event was purely for bike lovers as the exhibits included a wide range of Enfield bikes in their modified forms.

The bikes displayed ranged from restored Bullet models of 1968 to 2010. The modifications were displayed by their owners and many designers and bikers graced the event. Other art work included designer helmets by GOACHIC, photography by Bharat Sikka and digital art by Prasad Raghavan among other merchandise.

Present at the event was Siddhartha Lal, with his family. The Royal Enfield versions included modified Standard Bullet motorcycles, Thunderbird, Electra and Machismo customs which were either tweaked by professional designers or self restored. Maintained old classics of 1968 and 1974 were also on display. Wieden + Kennedy are looking at organizing a similar event in Mumbai too in the future and, if feasible, make this event an annual affair.

[Via: BIKE INDIA]

Tags: autos, bikes, events, new delhi

PETRONAS – Fiat Yamaha’s new official…

Yamaha Motor Co., Ltd signs a three-year contract with PETRONAS for their factory team in MotoGP. The Fiat Yamaha Team will now carry the PETRONAS branding on the team’s liveries from 2009 season.

The Malaysian oil company’s logos will now be seen on the bikes of Valentino Rossi and Jorge Lorenzo. The branding will also extend to team equipment and material. The PETRONAS branded livery will be first scene in action at the opening round of this season’s MotoGP Championship.

Yamaha and PETRONAS have been partners in motorcycling championships in the Asia Pacific region for over eight years. The partnership will also lead in the future for the development and production of Yamalube engine oil for Yamaha OEM vehicles.

PETRONAS will benefit from a lot of brand building through their MotoGP ties with Yamaha. The company will also become one of the bigger international players n the lubricants business.

[Via: BIKE]

Tags: championship, development, equipment, events, fiat, lubricants, motogp, new, official, petronas, racing, yamaha

The Playboy bunny hops on LCR Honda

The MotoGPracetracks will, quite literally, be sizzling this season. That’s mainly because the LCR Hondateam has Playboy as their new title sponsor. The LCR HondaRC212V machine will flaunt the famous Playboybunny logo thanks to the new sponsorship agreement with the Hugh Hefner-run steamy men’s magazine.

LCR Honda team boss, Lucio Cecchinello who has been chasing the deal for a while now said, ‘Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season, linking it to their activities in the view of re-launching the magazine in Italy.

Currently, there are ongoing negotiations with licensees in more countries, who have been presented with our ‘projects by event’ concept, which does not imply any millionaire investments.’

He further added, “Honda, in particular, has really made an effort this year by giving us the same engines as the ones they use, featuring pneumatic valve technology and all the relevant managing software. Now it’s up to us, working hard with Randy to be ready to battle and, where possible, challenge the factory riders.”

The Playboy logo will be displayed on the Honda at most races except Qatar, where strict rules about eroticism prevent the brand. Boy, as if the thrill on the track weren’t enough, now we’ll be equally excited see the Hefner’s handpicked pit-girls.

[Via: BIKE]

Tags: bunny, cheerp, events, girls, honda, hops, lcr, on, playboy, racers, racing, season, spectators, tandy, the, this, to, up