Bike RPM

Bajaj Bikes To Become Independent Brands

Bajaj India is planing a restructuring exercise which will see independent brands from the 2-wheeler manufacturer. The company will distance itself from the parent brand and focus on just four motorcycle brands – Boxer, Discover, Pulsar and KTM, as well as the rear-engine three-wheeler brand, phasing out the rest. Bajaj has already stopped making bikes such as the XCD 125 and 135, Wind and Caliber. Others like the CT100 will be made for some export markets, but these models will migrate to the Boxer brand vertical in a year. The company has no plans to wind down the entry-level Platina, but there will be no more investments. The new strategy will also help Bajaj stand out from arch rival Hero Honda.

“The Bajaj brand is very diffused, covering everything from heaters and hair oil to insurance and financial services. Correcting that problem is the biggest opportunity for the company,” said Mr Bajaj. “We have to be clear about what our brand stands for. A sporty Pulsar and the humble auto rickshaw are as different as chalk and cheese,” he added.

[Via: Motorbeam]

Tags: autos, bajaj india, bikes, discover, platina, pulsar, xcd

Bajaj Launches Discover 100

Bajaj India has launched New Discover 100 & according to Bajaj they have launched a 100cc bike to compete with Hero Honda Splendour & Yamaha Crux. But they don’t understand that this will not help them in boosting sales. People want new models and latest designs.

Main Features Of New Discover 100:

- Electric Start
- Alloy wheels
- Auto choke
- LED Tail Lamps
- Twin pilot lamps
- Maintenace free battery
- 5 Speed Gearbox
- Second Generation DTS-Si 2.0 Engine
- Gas charged rear suspension
- Twin pod instrument panel

The new engine is a 100 cc DTS-Si (Dual Twin Spark Swirl Induction) 2.0 engine, which is claimed by Bajaj Auto as world’s most fuel efficient engine. The newly revised DTS-Si engine features a completely redesigned oval pent roof combustion chamber and port geometry along with Bajaj’s twin spark technology for the most complete combustion.

Tags: 100, bajaj, bike, boring, discover, engine, exciting, flop, launches, model, motorbike, motorcycle, new, nothing

Bajaj To Launch 125cc Discover By September

Bajaj Auto is gearing up to launch the 125cc variant of the Discover in India. The Bajaj Discover is made in Chakan, Pune and debuted in 2004. Currently, Bajaj sells Discover with a 135cc engine and the model was refurbished last year. The bike is likely to be available by September, 2009. The 125cc Discover will be made at Bajaj’s Pantnagar plant.

The Discover was the second Bajaj bike (after the Pulsar) to come with the six spoke alloys and the patented “exhaus-tec”- basically a resonator that boosts torque at lower rpms. It also employed the Bajaj trademark “DTS-i” digital twin spark ignition technology used in the Bajaj Pulsar 150 and Pulsar 180 DTS-i.

[Via: motorbeam]

Tags: 125, alloys, bajaj, bike, by, CC, discover, launch, model, motorbike, motorcycle, new, of, september, six, spoke, to