Bike RPM

Honda to Invest Rs. 300 crores in Next Three Years

Honda Motorcycle and Scooter India (HMSI) stated that the company will invest Rs 300 crore in next three years. According to HMSI General Manager-Operating Head (Sales and Marketing) Naresh Kumar Rattan, this investment is a part of its expansion plans in India that will not only include better market presence but also upgradation of the plant capacity in Manesar.

“The company, which has invested Rs 900 crore since its inception in 2001, will further invest around Rs 300 crore for expansion plans and launch a new range of vehicles in the future,” he said on the sidelines of the launch of Honda’s upgraded scooter ‘Activa’.

“Honda has a strong vision for Indian market and will look for opportunities in these challenging times. We will invest Rs 300 Crore in the next three years for launching new products and expanding capacities of our plant,” said Honda Motorcycle & Scooter India (HMSI) President and CEO, Mr. Shinji Aoyama.

[Via: cartradeindia]

Tags: 3, 300, and, bikes, crores, honda, in, india, invest, model, motorcycle, new, next, scooters, three, to, upgraded, years

The Playboy bunny hops on LCR Honda

The MotoGPracetracks will, quite literally, be sizzling this season. That’s mainly because the LCR Hondateam has Playboy as their new title sponsor. The LCR HondaRC212V machine will flaunt the famous Playboybunny logo thanks to the new sponsorship agreement with the Hugh Hefner-run steamy men’s magazine.

LCR Honda team boss, Lucio Cecchinello who has been chasing the deal for a while now said, ‘Playboy Italy has positively assessed the project and confirmed the sponsorship for the early stage of the season, linking it to their activities in the view of re-launching the magazine in Italy.

Currently, there are ongoing negotiations with licensees in more countries, who have been presented with our ‘projects by event’ concept, which does not imply any millionaire investments.’

He further added, “Honda, in particular, has really made an effort this year by giving us the same engines as the ones they use, featuring pneumatic valve technology and all the relevant managing software. Now it’s up to us, working hard with Randy to be ready to battle and, where possible, challenge the factory riders.”

The Playboy logo will be displayed on the Honda at most races except Qatar, where strict rules about eroticism prevent the brand. Boy, as if the thrill on the track weren’t enough, now we’ll be equally excited see the Hefner’s handpicked pit-girls.

[Via: BIKE]

Tags: bunny, cheerp, events, girls, honda, hops, lcr, on, playboy, racers, racing, season, spectators, tandy, the, this, to, up

No Geared Scooters from Honda

Honda has decided to quit the geared scooter segment in India. It will phase out its Eterno 150cc model this year. The company will not focus only on the gearless scooters and establish its brand value in the gearless scooter segment. “We will stop producing Eterno. We will not stay in this segment (geared scooter). Eterno will be phased out,” HMSI President and CEO Shinji Aoyama.

Honda currently has Activa model in the gearless scooter segment currently priced at Rs. 39,800. It launched the latest and upgraded model new Activa yesterday in India. The new scooter comes with new front and rear section. The new activa is powered by 109cc 4-stroke engine pumping out 8bhp at 7500rpm and 0.9Kgm at 5500rpm.

It has reduced tank capacity of 5.3 litre and sports a new braking system. The vehicle comes to complete halt even with one brake. This is good for those who are uncertain which brake to use to stop the vehicle completely. The CBS system applied front braking as well whenever the rear brake is applied. The new activa comes in two variants - Activa standard and Activa deluxe.

[Via: cartradeindia]

Tags: by, engine, eterno, from, geared, honda, india, limited, motorcycles, no, out, phase, powered, scooters, to, two, wheeler